
Advocacy
As an individual, living in a community that is part of a society, I have rights and privileges. But as someone who is in a wheelchair after losing the use of my legs, I can’t access many places people with full use of their legs can go. I love football and want to go to matches. Often, I cannot. This to me is unfair. I am an advocate for equal access to public spaces.
— Jok
What is Advocacy?
Advocacy is the act of supporting, defending, or arguing for a specific cause or issue.
If you’ve ever tried to promote an issue you care about, you have engaged in advocacy.
The purpose of advocacy is to bring about change, whether that’s accomplished through raising public awareness, increasing support, or influencing policy for a particular issue.
You can advocate for yourself, for another person, or for a cause.
Youth Advocates
Malala Yousafzai
Women’s and girl’s education activist, she has fought against girls being banned from attending school in Pakistan.
Malala was awarded the Nobel Peace Prize at 17. Her advocacy has grown into an international movement.
Lual Mayen
This refugee from South Sudan created a video game called Salaam. It allows players to take on the role of a war refugee.
When you make an in-app purchase to buy water for your player, you are also purchasing water for someone in a refugee camp in real life.
Greta Thunberg
This Swedish environmental activist is known for criticising world leaders for not addressing the climate crisis.
Greta began the school climate strike movement at 15, and it has grown to include millions of students all over the world.
What does Advocacy look like?
- There are many different activities that you can do to advocate for your issue.
- Organise a campaign in your community or on social media.
- Write an op-ed or letter to the editor of your local newspaper.
- Start a petition.
- Advocacy helps others understand your point of view and support your cause.
- Ultimately, the goal of advocacy is to effect change on the issue you care about.
How can I be an Advocate?
SELECT AN ADVOCACY OBJECTIVE
What issue do you want to advocate for?
Is your goal achievable?
USE DATA & RESEARCH FOR ADVOCACY
Do research on the issue you want to address, so you can make informed decisions and set realistic goals.
IDENTIFY ADVOCACY AUDIENCES
Who will you direct your advocacy campaign to?
Is this really the best person, group, or organisation to influence?
DEVELOP & DELIVER ADVOCACY MESSAGES
What messages can really motivate people to make a change?
BUILD COALITIONS
How will you involve a group of people to advocate with you?
Who is your ally in this?
MAKE PERSUASIVE PRESENTATIONS
Make sure your message is convincing, so it can influence decision makers.
How would you bring a message to make a change?
FUNDRAISE FOR ADVOCACY
Activities often require resources, so think about how you can get people, time and money to advocate for your cause.
EVALUATE ADVOCACY EFFORTS
Evaluate whether your advocating efforts really made a change.
Did you reach your goal?
What would you do differently next time?
What went well?
Why is Advocacy Important?
Advocacy seeks to ensure that all people in society are able to:
Have their voice heard on issues that are important to them.
Protect and promote their rights.
Have their views and wishes genuinely considered when decisions are being made about their lives.

Girls’ Access to Education

What is a Disability?

A disability is a physical or mental impairment that substantially limits one or more daily activities. Some people can’t use their legs. Some may be deaf. Others, blind.
Some disabilities are visible — like being in a wheelchair. Others are invisible, like being deaf.
Living with Disabilities





